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 If .GIF is pronounced with a soft G, then how do you pronounce this:



https://m.primal.net/KSfq.jpg
 
 Thank you. 
 😂 
 This is clearly Jif, while the other one is Gif… very self explanatory 
 exactly  
 Heeff 
 I pronounce it as "peanut butter." 
 'Yeef', ja?