Publicis settles opioid case with US states for $350 mn
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Publicis Health, part of the French advertising giant Publicis, will pay $350 million to settle charges from US states that its "predatory and deceptive marketing strategies" worsened the opioid epidemic. Publicis worked with Purdue Pharma between 2010 and 2019 on marketing material to promote OxyContin and other drugs. The settlement distributes funds nationally, with New York receiving $19.2 million. Publicis described the opioid work as originating with Rosetta, a digital marketing firm it acquired in 2011 and shut down 10 years ago. Of the $350 million settlement, $343 million will go to US states and territories and $7 million for legal fees.

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https://www.legit.ng/business-economy/economy/1576621-publicis-settles-opioid-case-states-350-mn/