Comcast's Peacock streaming service has made significant strides in its Olympic coverage, offering a more comprehensive and accessible experience for viewers. With the Paris Olympics now concluded, analysis reveals that Peacock's four-year-old subscription service successfully brought all recorded events to millions of viewers, making the Games more accessible than ever. This marks a notable improvement from the previous Summer Games in Tokyo, where Peacock struggled due to a lack of unique scripted programming and the pandemic's impact.

Source: https://www.forbes.com/sites/dbloom/2024/08/11/what-worked-what-didnt-in-peacocks-streaming-olympics/