yeah it's part of their thing 

think of it this way it's like the cool clone kids that have whatever stupid shoes the rest of the clones have... only it's in the adult world 

their thing with the message colours feeds into it as well 

to put a Dharmic spin on it, it's an amplification of swlf-other 

 

 just another example of the feedback = noise formula that is common in all kinds of engineering and physics phenomena

just a distraction, zero signal 

 yep

peer pressure like in high school and the high school level adults carrying it forward 😂