The Harris-Walz campaign's use of camouflage hats has become an instant meme, sparking conversations about politics, pop culture, and identity. The hats, initially sold out within 30 minutes, have now sold nearly $1 million worth, making them a liberal status symbol. While some see it as a clever move to appeal to working-class Americans, others view it as trying too hard to be relatable. As with any meme, its shelf life is uncertain.

Source: https://www.wired.com/story/camo-hats-harris-walz-instant-meme/