The Federal Trade Commission (FTC) has recently introduced a new rule aimed at combating fake online reviews. This move aims to promote trust and fairness in the digital marketplace. However, identifying legitimate reviews remains a challenge. To address this issue, Verifiable Credentials (VCs) can provide a solution.

VCs are digital certificates that prove specific facts about an individual or entity. These credentials are cryptographically signed, making them tamper-proof and verifiable without relying on a central authority. In the context of online reviews, VCs can establish authenticity by verifying customer experiences.

When customers purchase products or services, businesses can issue VC credentials to confirm their legitimate transactions. This credential can be attached to receipts, serving as proof that the individual has interacted with the business. Review platforms can require users to attach a VC before submitting reviews, ensuring only those with firsthand experience can provide feedback.

VCs offer several benefits, including:

* Preventing fake reviews from non-customers
* Ensuring review content integrity and preventing businesses from modifying or fabricating reviews
* Automating verification processes, reducing manual moderation needs

Adopting VCs can set businesses apart from competitors and build stronger relationships with customers. As online commerce continues to grow, VCs can provide the necessary assurance for a fair, competitive, and honest marketplace.

Source: https://dev.to/tbdevs/how-verifiable-credentials-can-help-combat-fake-online-reviews-3418