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 This, nprofiles helps for a robust discoverability; nip-05 (that can contain hints) make things easier with a memorizable and uptadable entry point.

Search by name (or nip-05 substring) can be more effective simply showing first the followed and then ranking by followers count (should be easier to cache that reconstruct a social graph). 
 Yeah, makes sense. It could be possible to keep a cache of the follow graph local for quick usage. Perhaps update it at some interval, or when profiles are loaded.