Yeah that’s what’s weird about it, there’s so much available now and it’s growing with no end point to reach. 
Honestly i think it’s that so many functions of nostr are available to the general public, like zap.cooking or wavlake for instance, where there’s no Step 2 where you have to buy into something like a membership or a registration. 
You can just tell people to check those out and then say “and here’s nostr, it’s the common ‘language’ they all use” , but like zap.cooking and wavlake and whatnot, they all perform cool functions that people are familiar with and they have regular URLs and no mysterious software, and here’s how you get a free key to all of them. People don’t have to even change their comfort level to appreciate Free and Simple.