Sources: Shein CEO Xu Yangtian has deliberately kept a low profile for fear of attracting unwanted public attention; Shein has never published any photos of him (Wency Chen/South China Morning Post)

https://www.scmp.com/tech/big-tech/article/3266882/shein-heads-towards-ipo-its-chinese-billionaire-founder-stays-under-cloak-secrecy
http://www.techmeme.com/240617/p35#a240617p35