Oddbean

Baozun shares gain over 4% on Q1 earnings, revenue beat ========== Baozun Inc. reported a significant beat on both earnings and revenue for Q1 2024. The company's adjusted earnings per share (EPS) stood at RMB0.25, surpassing the analyst estimate of RMB0.01 by RMB0.24. Revenue also exceeded expectations, coming in at RMB1.98 billion against the consensus estimate of RMB1.89 billion. Baozun's shares climbed 4.8% in response to the news. Baozun's Chairman and CEO, Mr. Vincent Qiu, expressed satisfaction with the company's first-quarter achievements, highlighting the progress in growing service revenue and the successful introduction of exclusive distribution models. CFO Ms. Catherine Zhu noted a 5% year-over-year (YoY) revenue increase, attributing the growth to enhanced contributions from Brand Management and improved momentum in E-Commerce. The first quarter of 2024 saw Baozun's total net revenues rise by 4.9% to RMB1,979.8 million (US$274.2 million), compared with RMB1,887.8 million for the same period in 2023. However, the company experienced a loss from operations of RMB54.8 million (US$7.6 million), which widened from RMB40.6 million in the previous year. Baozun's net loss attributable to ordinary shareholders narrowed to RMB66.6 million (US$9.2 million) from RMB83.5 million YoY. Baozun's Brand Management segment reported a 65.6% YoY increase in product sales revenue, totaling RMB312.9 million. The E-Commerce segment's service revenue returned to growth, with notable performance in sportswear store operations, digital marketing, and IT services. #Baozun #Earnings #Revenue #Q1 #FinancialPerformance https://www.investing.com/news/stock-market-news/baozun-shares-gain-over-4-on-q1-earnings-revenue-beat-93CH-3458522