Unpopular opinion: majority of the current bitcoin 'education' is nowhere near contextual enough to drive changes in behaviour. 

When content is not designed in a targeted way, it may seem intimidating (as you said) but more likely the language and chosen modal don't resonates with the audience - it lacks context.

Explain the properties of money to a shopkeeper in small town in Bedford needs a very different approach to footballer in Madrid and a local councillor in Bangkok. 

If sustained behaviour change is the aim to adopt a BTC standard then we all (incl. eduacators) focus as much om content CURATION as content creation.