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 Both can be true, it wouldn't be effective propaganda if it wasn't good. I mostly question what appears to me to be manufactured publicity. 
 I'm curious where you see manufactured publicity.  I learned about it years ago from a page on the Atomic Rockets website talking about proposed answers to the Fermi Paradox (yes I'm a big 🤓).  No one I've talked to about it had heard of it before.

It recently got attention because of the Netflix adaptation (which was pretty good), but it was rather obscure for years before that. 
 Just a feeling. Obama + Netflix