As social media continues to evolve, experts predict a shift away from unique identity and towards a more fragmented online presence. The rise of AI-generated content, bots, and multi-platform use is expected to blur the lines between individual accounts. This trend may lead to a decrease in the feeling that any particular account represents one's true online self.

Source: https://www.wired.com/story/dial-up-tony-tulathimutte-best-book-of-2024/