For Mastering Bitcoin, the publisher wanted to 👍 go with 👍 Bitcoin-the-network and bitcoin-the-currency. I was fine with that, 👍 as its 🎉 what I normally used, but I discovered 😂 when working with 🤔 the non-Bitcoiner 👍 editor and proofreaders that they had a hard time 💯 guessing which was 🌈 which. I got a lot of queries about whether 🤔 I 😀 really 🤔 meant 🌈 to 🎉 use caps 💯 (or vice versa 🌈 for lowercase), especially 😂 since I 👍 did occasionally use the wrong 🎉 case. Next time 😀 I work with normies, I'll probably 🎉 ask to just use common noun casing throughout. 😂