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 I ask at every fancy restaurant if they carry "Peony Lane. It's the best wine from the highest AVA in North America."

Maybe time for a "Restauranteur" page on the site we can push Somms too. (backslash somms...?)

Do a bottle exchange program. "Send me one of your favorites, we'll send you one of ours."

Get you a chance to taste some exotics in a barter style.

Just a thought.  
 I like the bottle exchange program idea!

I'm dipping my toes into nicer local restaurants, but will likely stay out of the space generally