I ask at every fancy restaurant if they carry "Peony Lane. It's the best wine from the highest AVA in North America." Maybe time for a "Restauranteur" page on the site we can push Somms too. (backslash somms...?) Do a bottle exchange program. "Send me one of your favorites, we'll send you one of ours." Get you a chance to taste some exotics in a barter style. Just a thought.
I like the bottle exchange program idea! I'm dipping my toes into nicer local restaurants, but will likely stay out of the space generally