Berlin-based startup Passionfroot is building a platform for brand and creator collaborations, focusing on the B2B sector. The company has raised $3.8 million in seed funding and aims to streamline matchmaking between business-focused creators and brands. The platform allows creators to build a storefront for ad or brand partnership slots, while brands can discover relevant creators through an automated scheduling system.

Source: https://techcrunch.com/2024/10/21/passionfroot-is-building-a-platform-for-brand-and-creator-colloboration-with-a-focus-on-b2b-sector/