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 Trademarks are a useful tool when people try to do affinity scams or other things.

This is none of that. This is just abuse of the law (with most likely no legal basis either) to take down competitors. 
 What do you mean with «useful tool for affinity scams or other things»? 
 If someone pretends they are affiliated with your product for example when they are not, for example.

Or when someone tries to use your branding for their own product that you don’t endorse. 
 That makes sense. If your summary is true, it seems more like a hit to stiffle competition. 
 You may read the original takedown notice here

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