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 It's the client devs who have left the impression, that Nostr is Bitcoin-centric. It isn't inherent to the protocol.
It was originally focused on free-speech, in general, not just money. 
 I think its more than just the devs though. Early on, I remember all the bitcoin podcasts were talking about nostr, and around that time bitcoinhackers on mastodon was shut down and people basically moved to nostr, etc. I don't remember anyone caring about nostr but bitcoiners. 

I don't blame the client devs for that. So we find ourselves in this weird place where bitcoin is keeping nostr active, but its probably holding it back as well.