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 If you are using Chrome, it is time to stop already.

https://reclaimthenet.org/google-wants-to-use-peoples-browser-history-to-target-them-ads 
 @2a48eef0 
Well duh.. I thought they already were doing that, really. They're just making it official now perhaps? Haven't used Google Chrome in a few years. 
 @2a48eef0 European anti-cookie laws and the US "National Do Not Call List" backfired.
You can just delete a cookie or use a separate user for shitpoasting and you can just not answer any unrecognized number; now government is going to give google it's blessing to collect and record personal identifiable information, so called "AML" and "KYC"; and share it back with the government. 
 @2a48eef0 They were doing that...Where they are going is spying,tracking&tabulating you in every which way for profit. Ads as tracking tool, not really promoting anything just an excuse for tracking. Their new, convoluted system for which they claim that it will anonymize you is there to suppress smaller players. Info collected by it is enough for players w powerful resources to explicitly pinpoint who&where you are (Oracle presented this capability way back in 2019 on 2 separate AI Conferences) 
 @2a48eef0 Where is this Goog evolving tracking going? - Selling you to all from whom you purchase anything in order to create "just for you" price and availability. The highest price AI thinks you can pay for something,  if allowed to get it at all according to your profile. This also goes to political selling - directing data at you for profit to manipulate your world view, behavior and choices. 
 @2a48eef0 

Chrome and Google ...  NEVER 
 @2a48eef0 huh, I thought they already did. 
 @2a48eef0 this is crazy ass misrepresentation. 

1) the web is advertising driven

2) advertisers wanted targeted ads, which is done with tracking via 3rd party cookies

3) Google is going to stop supporting third party cookies in the near future.

Topics is a triple blind technology to provide a slight indication of what a user is interested in. 
 @2a48eef0 
If you dig into the technical details, it is a system that's less invasive than the current tracking models companies use with cookies and the like. The topics are calculated entirely client-side, and websites querying for them get at most 3 topics, with a 5% chance that one of the topics calculated for the week they're supplied is randomly chosen from the ~3-400 topics that are possible to be chosen. 
 @2a48eef0 Been using ungoogled chromium for a while now.