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 @55bca1bf What an utterly moronic campaign. 
 @b31ebbc2 @55bca1bf 

The funny thing is that after the kinder word has been in use for a decade or two, it becomes synonymous with "retard", and will soon be equally offensive.

I remember some school for retards somewhere in New England that had gone through a bunch of name changes, at one time feeble-minded was OK, then it was suddenly not OK. 
 @87e0b6e2 @b31ebbc2 samething happened with burier, under-taker, mortician, pre-arrangement specialist.