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 So far, there are two reactions to Pubky in Nostr land:

1. This is cool, let me try it... nice! i am surfing the sovereign web with my own key! whats your roadmap?

2. Zomg just use nostr you tether shitcoiner this is just slashtags/nostr/keet rebranded i hate you i am going to marry nostr

Incentives are wild. 
 let them play. like in the sandpit when a new child comes along with toys. Instead of them playing with all the toys, it's all childish. 
 nostr has something new to talk about

pubky gets to use the “nostr” keyword

win-win while they last 
 Any plans for a browser extension?
It would be perfect if, e.g. Brave browser, embed this functionality into the browser itself. Brave is pioneering several initiatives like that (decentralized web).