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 Both great reasons 

I was thinking that tonight. I think people are sleeping on how much actual bitcoin adoption is growing. 

I’m hearing of more and more small businesses who are accepting and hodling bitcoin. 

Which means they’re in for the bitcoin, not for the marketing play.

Everyone’s focused on the big boys while the little guys are being overlooked. 
 The solutions to accept bitcoin are becoming synonymous with fiat acceptance. @Zaprite is leading that charge.