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 Its dual use - reduce hype AI key words and help keep healthy expectations for our client. But you're good 😄 not actually trying to be super secret 
 I think the ".AI" and "smart" and etc. marketing is very cheesy and reeks of bubbliciousness. We specially chose boring, classical names because we're not just jumping in the AI bandwagon. We're just using it, where it makes sense, and not using it, where it doesn't.