Silly me. Trix are for kids.
https://media1.tenor.com/m/su06rf5h150AAAAC/silly-rabbit-kill-bill.gif
is Trix a breakfast cereal or something?
Trix was a moderately popular breakfast cereal in the 70s/80s with the jingle “silly rabbit Trix are for kids” Lucky charms was a very popular cereal as far back as the late 60s and early 70s with the jingle “they’re magically delicious”