This is a very difficult topic. If you limit marketing cookies on the web you hurt publishers (as most of them monetise through ads and CPMs plummet once you don’t have cookie) and cause advertisers to pump even more money into walled gardens like meta (as those have EULA / ToCs that make you opt in to their tracking).
At the same time advertisers come up with other ideas to track you like email based, deterministic IDs…
I don’t mind if they keep building their walled gardens ;) not like I spend any time on them.
Same for email based. Never click.
The web would look vastly different if it was not for display advertisement. It enabled millions of content creators world wide. Value4Value can change that, but we are not quite there yet.
Now I’m really curious how the web would look without display advertising!