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 kind of depends on what the funders want, but it can also go too far; for example Mozilla is often criticized for doing too many things outside browser development, while a lot of people just want to fund say, a faster or less memory-hogging browser... but sure, nostr still is in a much earlier phase where it's important to figure out what to even want 
 Yes, but Mozilla, like Signal or Wikipeedia, etc. is a software development project, not a protocol development project. If you donate to Mozilla, you expect to see software features coming out the other end.

Nostriches, who are users, feel like part of the protocol. That's why the merchandise, meetup projects, marketing, is coming primarily from users, not from some foundation. That's the main strength of Nostr, after all: it's not a software project, it's a communications protocol project, so everyone who uses it to communicate, is part of the project.