Family offices, known for their direct investments in startups, are increasingly active in the startup ecosystem. In a recent session, Eti Lazarian from Elle Family Office and Bruce Lee from Keebeck Wealth Management discussed trends in family office investing. They highlighted the importance of taking calculated risks and emphasized that no two family offices are the same.

Source: https://techcrunch.com/video/how-family-offices-can-get-more-startup-exposure-with-eti-lazarian-and-bruce-lee/