It takes several touches before most of us really lean in to discovering Bitcoin.

It's far easier to dismiss it than it is to try to understand it.

Digital gold is probably the best metaphor for them to initially understand it. Maybe try to get them to trade something of value for a little Bitcoin? If you just give them Bitcoin, they probably won't value it.

Orange pill them softly & try to meet them where they're at.

At the end of the day it's on them to understand it, not you. There's only so much that you can do.