Leaked info of 122 million linked to B2B data aggregator breach

The business contact information for 122 million people circulating since February 2024 is now confirmed to have been stolen from a B2B demand generation platform.

The data comes from DemandScience (formerly Pure Incubation), a B2B demand generation company that aggregates data.

Data aggregation is the process of collecting, compiling, and organizing data from public sources to create a comprehensive dataset valuable for digital marketers and advertisers in creating rich "profiles" used to generate leads or marketing information.

In the case of DemandScience, the firm collected business data from public sources and third parties, including full names, physical addresses, email addresses, telephone numbers, job titles and functions, and social media links.

See more: https://www.bleepingcomputer.com/news/security/leaked-info-of-122-million-linked-to-b2b-data-aggregator-breach/

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