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 people are so harsh on them, they promote Bitcoin only, DCA, automatic moves to cold storage ... there are a lot worse actors out there. they have huge amounts of positive Bitcoin content . and, yes, they're capitalists - they want to make money. Is Coinbase a better company ? Is BlackRock ? 
 These are fair points, just expressing that some of their marketing strategy has rubbed myself, and seemingly others, the wrong way. I would point to River and Unchained as having approaches more in line with how I feel marketing can effectively be better executed. 
 Yes, and as I have read more of @ODELL notes, he is on the point of not making financial claims that are not backed up which is fair. People are so positive on BRC-20 ("no censorship!!")... well who is funding THAT? Why aren't we asking more questions about that attack on Bitcoin. People give Cory grief on moving off of Primal Trust -- i don't get that, PT was falling apart and as far as I have heard no one at Swan lost any funds. In short, I am not against the points Matt is raising but think some of the piling on of Swan is misplaced angst.