blockchain-based domain name service is actually a good idea. it's probably the only non-retarded NFT-like use-case I have ever seen, and it's the second thing anyone ever managed to do with any blockchain. I wouldn't discount the whole idea because some developers are misusing it, just like they misused NFTs to sell pictures of cartoon kittens. ideally, the NFT should store attributes that point to IPFS resources, eepsites, or blinded cryptocurrency addresses.