@59034767 ugh. And it gets more and more nauseating and exhausting every year, right? And all the companies pushing it - SUCH a solid writeup, man. I've seen blurbs about it but never a full cohesive piece- the Emma Thompson part was wild, too. We should definitely take it back. Making art, writing, recording music or making a video. Not too tough. Corporate capitalism is so damn unpleasant and dorky about everything, and mix it with 'content'.. sigh. 😂 

 @50b353e9 

Yep — with my band, I write songs and perform songs. I don’t write content and perform content 

I mean one can *call* it content but that is to take a database’s view of what I’m doing 

 @59034767 right. And I find it ironic that so many of the young "influencers" (another term I dislike) have gotten used to calling it content, when we find it so "cringe" and that's *their* recent term 🤣  - it's just such a shame the capitalists want to cheapen art like that. I get WHY they do, but it's always a slippery slope to something even DUMBER and cheaper although I can't imagine what that would be. I suppose we're all going to find out 😕 

 @50b353e9 

Yeah, this is what is the most depressing part of it all -- when people doing very cool and specific forms of cultural expression just call it "content"