I suppose "cult" implies bad. With different intentions, we'd use words like charismatic leadership or movement
Making up in group ephemisms is also classic cult manipulation. Every single example I have seen in my life left damage in it's path. Psytrance parties, self help systems, Blockchain social networks. Baghwan Sri Rajneesh had a lot of useful things to say but his cars and his groupies nullified it. Bitcoin has cults attached to it as does nostr. Nothing good comes out of them. They are all on a spectrum from distraction to assisted suicide.