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 I'm confused at the claim that there is no incentive structure that supports each user having multiple relays.  I've found my best experience comes from having a few different relays, some paid, some free; it gives me the best chance of seeing posts without lengthy loading times. 
 I agree, this also doesn’t take in to account that relay use cases can grow. If I subscribe to Medium, then I can access Medium articles. But say I were to subscribe to a premium @YakiHonne relay that content locks certain articles: this will also be able to accept all forms of nostr comms.

If @semisol is correct then costs scale with user numbers, not usage or content size. Therefore paid relays can have a base case and peripheral cases that support other parts of the nostr protocol without impacting subscription profits.

At least that’s how I understand it