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 You need to be much more hostile/rude/asshole. It's like being splashed in the face with cold water. 
 Maybe, but I lean more toward thinking that only works with a small %

Non-violent communication is an exceptionally good book & I think the approaches there are likely more effective. Being hostile actually gives the more emotional people the evidence they need to classify you as simply evil & uninterested in being kind & making the world a better place. 
 Sure its an art to be effective.  Think for a minute the historic perspective for how the dolts were reasoned with if at all. 

I will read the synopsis of what appears to be some sort of gay, effeminate 21st century understanding of eternal problems. 
 It's really not gay or effeminate at all. It feels a bit like some sort of coversational jujutsu where you kind of use your opponent's energy against them by identifying & repeating back the real driving or underlying issue. I mean, nothing is magic, but I think it lines up pretty well with the advice in Never Split The Difference too & that book has also helped me quite a bit.