its part of it because of the built in bitcoin button. its mostly about freedom of speech and not being censored. that why there are so many non US users. but just like any other social everything is available. and if you dont find something you like you have first mover advantage because the protocol is still so new. its a good way to get paid for content. let me know if there is something you are looking for and i might be able to connect you with some people.