Finally, the reason why I go with “it’s just a database” it’s because people STILL don’t know technically what it is, and saying “it’s digital gold” or “digital real estate” doesn’t mean anything to people who think gold or real estate (“all assets!1!!!!1!”) are manipulated. 
I make it boring and basic on purpose.
*Then* do I go on why that db, with those characteristics, is perceived by many to be better money.