I think most people need an educator they trust. I plan to orange pill my butcher soon. Already bought an LN-PoS for them that I intend to place there as a loaner to get them started. 
However, I anticipate their main concerns already: How about accounting and taxes? Is it worth the effort to learn how to operate a completely different transaction mode, for a second currency? Is it safe, reliable etc.
Won't be too easy...