My main focus has been on providing a self sovereign failsafe for lost nostr keys, and my reason for using the ord name instead or number was because it’s shorter. Readability of handles didn’t matter to me as much. I consider it more in the sense of a ‘telephone number’ made up with letters, for which you could maintain a personal ‘phonebook’ and just name things what you want for your reference, but you never need to look at the ‘phone number’ to get to the person or website you want. 

I see the value in naming though and in vanity names. I don’t expect the ord names to become suddenly popular and the availability of names people actually want is a real problem. But I absolutely don’t want to introduce a third party authority into it. That’s a hard pass.