Going out on a limb to say that I like #Chrome's new #Topics API.

The bad and the ugly is that targeted #advertisement can deceive, and also the bits of data provided by the Topics API can aid in better fingerprinting.

The good is that the web, for better or worse, is built on ads, and the Topics API actually helps smaller websites, not #Google, and not the big ads exchanges. And it can also lead to better #privacy.

https://privacysandbox.com/proposals/topics 

 In light of #Chrome's Topics API, before advertising #Firefox, you might want to know that #Mozilla is one of the authors of IPA:

https://github.com/patcg-individual-drafts/ipa/

https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/