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 Never know when you might be able to sell an ad to “unfit people who don’t move all day”. Okay, actually they probably do know, it’s probably in fact a big target demographic. Ozempic ads inbound… 
 No doubt you're correct. I'm also confident that they sell it as "delivering better, more timely notifications," or some similar nonsense. 
 “Stop checking your email while jogging” -Gmail, presumably.