Is that how BAT works? I never cared to look. I see it as totally organic though. Zap someone and you can be sure you got their attention. And this could onboard noobs to bitcoin without them having to go exchange some fiat somewhere where the shitcoin scammers are waiting for fresh meat 

 Not exactly but it's a similar idea if I remember correctly. But I think I would mute zapverstisers too depending on how it would actually work. Being blasted with zads every time you interact with a note would be a big no for me. 

 The genius of big tech was understanding that marketing departments have the biggest budget and capturing that. It's just the way the world works. That money should be captured by users instead of platforms. Sure, block the zapvertisements but get paid by the zaps regardless.