The absence of a middleman increases market effects as well, in my opinion. Some will be bad, others will be good. Overall, I think it will be better.

OpenSats is at least trying to be good from what I can tell, which is more than can be said for most middle organizations like theirs.

Although, there is something to be said for having centralized marketing efforts around a particular issue. That doesn't seem to naturally exist without leaders. 
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