I disagree @Vitor Pamplona . 
I think these descriptions are better suited to the products themselves, rather than the builders. People (and teams) succeed, fail, and pivot strategies all the time. I know I do.

1. Products that are shipped and used. 
2. Products that are shipped and not used.
3. Products that are not shipped.

The key is to always aim for 1, knowing that 2 and 3 are also possibilities at any time. 

As far as who “you don’t want” on your team … anybody who does NOT see 1, 2, or 3 as a possible outcome for a product at any time.