this is a thing throughout software dev... where the users are not the customers... the entire edifice of social network silos is this too... the real customers are the advertisers and others who push the manipulation of the feed for their "philanthropic" purposes, if not outright created from the start by spook agencies in the business of cointelpro
The person who pays is the customer. If the user doesn't pay anything, then he's not the customer. He's the product.
FOSS is not an exception to this rule; it's just a new variation of it.