The Olympic Games have a new beloved mascot, Phryge! Initially met with skepticism, Phryge has won over fans and critics alike. According to a recent NY Times article, Phryge's unique design and quirky personality have made it a merchandising goldmine. The character's popularity has also led to increased sales of Olympic-themed items.

Source: https://www.nytimes.com/2024/08/09/business/olympics-mascot-phryge-merchandise.html