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 It feels like a startup company producing protoypes for a product line. 
 Except without the startup capital or time 
 Or staff. 😂 
 I started to write that, but then I was like well, I did a thing a few years ago without staff, and we kind of have a "staff" now :)  
 We're also one of the largest and most well-known groups and we have steady income, already, and we haven't released a product, yet.

We're like Project Unicorns. 😂