TikTok swipe behavior is so addictive. You can open the app knowing you’re be hooked and try to stop a minute in and then spend 30 minutes swiping. I don’t know exact what’s happening but it’s brain hijacking. Very weird.
I just create content and upload on there, only one I browse is ig reels when I'm looking for content to give me ideas for mine
For real. Very dangerous.
Ever wondered why opening loot boxes in video games had these elaborate over the top animations with lots of bright colors and effects? It's for the same reason. It's designed to trigger dopamine release in the brain. Keeps ya hooked
Good book on how to engineer social media addiction https://m.media-amazon.com/images/I/719fyFgdNJL._AC_UF1000,1000_QL80_.jpg
I got on the YouTube app last night on my phone (rare for me tbh) and found myself watching some YouTube shorts and the same shit that TikTok does started happening to me. I lost like 25 mins so quickly! Felt borderline non-consensual!!! I'm staying away from it 😩
The first clips will create a dopamine loops based on created emotions, it can be whatever, even a disgust. Then the loops will get connected to the physical movement, the swipe. It can be a sound (pornhub, netflix, phone vibration). Then slowly the loop will move before the swipe, so the expectation of the swipe and the potential emotion will be enough to release the dopamine. But over time the amount of dopamine decrease and you’ll have to swipe more and more often to squeeze something. And the algo just makes sure to keep you in doing that based on their retention metrics.
I’m afraid the knowledge isn’t enough. The brain is prone to addiction, since it’s a highly effective system also for all the beneficial regular stuff we do. Alcoholics who do fight that can’t have a sip until the end of their lives. That strong system it is. A nice book about how it is for the addict on a socially accepted drug wrote Matty Perry from The Friends, before he died. Usually books on addiction are about hard drug addicts and I never felt the connection, but this one got me.