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 Great rip nostr:nprofile1qqsywt6ypu57lxtwj2scdwxnyrl3sry9typcstje65x7rw9a2e5nq8sprpmhxue69uhhyetvv9ujuumwdae8gtnnda3kjctvqydhwumn8ghj7un9d3shjtnzd96xxmmfdecxzunt9e3k7mgpp4mhxue69uhkummn9ekx7mq9hxafw! To add to what y'all said about pharmaceutical companies running ads directly to consumers, a big part of why they do that is to control the platforms they run ads on. When they can become a big enough part of the media company's revenue, they can threaten to pull ads if that company propitiates a message they don't like. 
 Opened up a few of the magazines in the waiting room at a medical office last week. These magazines were not medical-themed, they were publications such as Time and People but the majority of the large, color, multi page ads were for pharmaceutical products. 
 The ROI is not in how well it drive sales from readers