The lower prices of goods on Amazon are subsidized by lost of purchasing power of savings. It says that people wouldn't lose purchasing power of savings and at the same time it would take little bit longer for adoption of new consumer paradigm and it would take little bit longer for the prices the drop. But it might cancel that people would have higher salaries and higher savings and could afford higher prices the only one losing is the Cantilionaire shareholders 

 What? Confusing. 

People use Amazon for more than just cheap prices. Ability to buy everything in one place for example. Fast delivery. Fewer surprises. 

 Yes but if it wasn't for the possibility of making loses for decades the prices would need to be higher for that service